The redesign of the Startupbusiness website was born out of the need to improve the user experience, with a focus on ease of navigation and quick access to content. The workflow involved a strategic reorganization of information, making the site more intuitive and quicker in directing the user to what they are looking for. We simplified the structure, enhanced mobile usability, and optimized search. The new site not only improves interaction with users, but also strengthens Startupbusiness' role as a reference point for the Italian and international startup ecosystem, creating connections between industry, investors, and the innovation community.